Our story
Đức and Lan started buying and sorting hair in 2010, in a rented house a few minutes from the river. Like many families in the north, they sold to bigger workshops; unlike most, they kept every ponytail tied at the root and recorded where it came from.
The first South African order came in 2015, from a stylist in Johannesburg who wanted bone straight hair that stayed straight after washing. We learned to flat-iron at low heat, to double draw for full ends, and to photograph every lot before it left.
By 2019 most of our hair was going to South Africa: to hair businesses that sell on WhatsApp and Instagram, to salons in Joburg and Durban and to wig makers in Cape Town. We opened a wig room so they could also order finished units.
Today 85 people work with us. We still answer on WhatsApp ourselves, in South African hours.


